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这是zara英语ppt，包括了Company Profile，Unique Business Model，Strategies，ZARA Analysis，Recommendation等内容，欢迎点击下载。
zara英语ppt是由红软PPT免费下载网推荐的一款课件PPT类型的PowerPoint.
Index Company Profile Unique Business Model Strategies ZARA Analysis Recommendation Company Profile ZARA is： Spanish clothing and accessories retailer Based in Arteixo， Galicia Founded in 1975 by Amancio Ortega and Rosalia Mera The most profitable brand of the Inditex group. Video http://youtu.be/qhCM0F81vEg Objectives Develop system the requires short lead times Decrease quantities produced to decrease inventory risk Increase the number of available styles and/or choice Unique Business Model Business Model (cont`d) Design: Creative Teams Different sources of ideas (store managers， TV， internet， fashion on street & fashion show， trend spotter) Business Model (cont`d) Sourcing & Manufacturing Assistance of purchasing offices in Barcelona & Hong Kong More than 200 external suppliers In-house production (40 % of clothes produces internally， 60 % externally) Business Model (cont`d) Distribution Central distribution center in Arteixo Satellite center in Argentina， Brazil and Mexico Center works on dual-shift basis Equipped with mobile tracking system Delivery on Europe takes 24 hours and outside Europe takes 48 hours Scheduled shipments by time-zone Business Model (cont`d) Retailing consists of merchandising and store operations Stores places in premium streets and city centers Set fabulous window-display store Main retailing tactic: create scarcity Very low advertisements Aims: reduce inventory and marked-down prices Competitive Advantage Fast production Ability to design and finish goods in store within 4 to 5 weeks Very quick to get designer-influenced products into their stores Strategies Design Technology System Order information flow to store ordering system Improving inventory system Product distribution system HRM & MIS Training Designer Training Store Manager Training Buyer Connection with distribution system and IT system Design Coordinate with R&D and also with stores itself to catch new trends Ability to produce fast fashion Marketing Market Penetration: Own subsidiaries Joint Ventures Franchising Strategic location of stores， Tracking consumers preferences analysis Low cost of advertisements (0-0.3%) Pricing Strategy Market based prices Analysis of market Customer sensitivity to prices Vertical Integration Supply Chain Central distribution system in La Coruna， Spain In-house production Short lead-times Forward vertical integration Reduces bullwhip effect Backward vertical integration Reduces costs & Improves quality Production & Distribution Centralized distribution Maintain quality Cost leadership High Bargaining power to supplier Distribution system to fast distribution ZARA Analysis Porter Analysis of ZARA SWOT Analysis Recommendation Change the system: Centralized Transform Decentralized Build decentralized distribution & production in each region Tend to fastest in producing new product (design production& distribute Keep maintain the value chain Decentralized Model Value chain Reference Carmen， L. and Ying， F. (2009) Internationalisation of the Spanish fashion brand Zara 13(2)， pp.279-296. Marilyn ， H. and Judy， N. (2010) “Exploring SWOT analysis – where are we now?: A review of academic research from the last decade.” Journal of Strategy and Management， 3 (3 )，pp.215-251. Saurabh Jindal (2012). Zara Strategy Analysis SWOT 5 Forces. [ONLINE] Available at: https://www.elance.com/samples/zara-strategy-analysis-swot-forces-strategy-development-consulting-research/46474856/. [Last Accessed 9 March 2013]. Reference Images of Zara (online) Source: http://kameraphoto.photoshelter.com/image/I00000rA0aj9PNDk Company profile of Zara (online) Source: http://inditex.com/en/press/information/press_kit# Alan， B. and Philip， J. (2001) “Does Training Generally Work? The Returns to In-Company Training.” Industrial and Labor Relations Review， 54(3)， pp. 647-662
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