截图
简介
这是一个关于IKEA-SWOT分析PPT，主要是了解Introduction of IKEA。SWOT-- the Strength ,the weakness and Oopportunity and the threat ，4P‘s Price等介绍。宜家家居(IKEA)于1943年创建于瑞典，瑞典宜家集团已成为全球最大的家具家居用品商家，销售主要包括座椅/沙发系列，办公用品，卧室系列，厨房系列，照明系列，纺织品，炊具系列，房屋储藏系列，儿童产品系列等约10，000个产品。宜家家居在全球38个国家和地区拥有311个商场，其中有17家在中国大陆，分别在北京(两家)、天津、上海(三家)、广州、成都、深圳、南京、无锡、大连、沈阳、宁波、重庆、武汉、杭州、西安。其中重庆宜家为亚洲地区最大宜家标准店。宜家的采购模式是全球化的采购模式，它在全球设立了16个采购贸易区域，其中有3个在中国大陆，分别为:华南区，华中区和华北区。宜家在中国的采购量已占到总量的18%，在宜家采购国家中排名第一。根据规划，至2012年，宜家在中国内地的零售商场将达到11家，所需仓储容量将由10万立方米扩大到30万立方米以上。中国已成为宜家最大的采购市场和业务增长最重要的空间之一，在宜家的全球战略中具有举足轻重的地位。2016年7月，宜家（中国）投资有限公司向国家质检总局提交了召回计划，决定从2016年7月12日起在中国市场上召回1999年至2016年期间销售的马尔姆等系列抽屉柜，欢迎点击下载IKEA-SWOT分析PPT哦。
IKEA-SWOT分析PPT是由红软PPT免费下载网推荐的一款产品PPT类型的PowerPoint.
The Analysis of IKEA
文本目录
Introduction Cont'
Seat/sofa， office supplies， the bedroom series， the kitchen series， lighting series， textiles……
10000 kinds of products.
global procurement mode，
16 purchasing trade area.
The south China area， the central China area and north China area
Introduction Cont'
Business Idea
Providing a wide range of beautiful and practical household items at an affordable price.
management concept
customers and social interests as the center; and protect environment as their social responsibility
Strength
IKEA has 100 years history and deep Nordic culture; Concise and clear design style
One of top 500 companies， High brand awareness
Integrate design， produce and sale
Strength
The sales model of exhibition hall;
a restaurant and children's entertainment area
Strength
Environmental; good corporate image
eg.In 1986， ikea began with the German no.e1-Norm standards.
In 1996， all the ikea stores began offering our customers the old furniture recycling service for reuse processing;
Strength
Flat packaging transportation; Self-help delivery.
high performance ratio
company listed make capital advantage
The weakness and the opportunities and of IKEA'S operations
Weakness
There are seven parts
The cost of raw materials increasing
Poor quality and complained transport service
New product development cycle is long and the cost is too high
The problem of the product suppliers and the global supply chain is too long
Positioning deviation
Cross regain products and culture have much different
The customer delivery to a certain extent，cause loss of customer satisfaction
Weakness Cont's
The cost of raw materials increasing
"Four ladder" pattern
Wood
from the well-run forest or having certification standards recognized by IKEA
not from INF or a high degree of conservation value forest
Weakness Cont's
Poor quality and complained transport service
wood in Chinese market no Forest certification mark
not transport the products for consumers on time
New product development cycle is long and the cost is too high
import and export tax
transportation high
Weakness Cont's
The problem of the product suppliers and the global supply chain is too long
global sourcing range 17 purchasing area
one country
One product or raw materials
different countries
Weakness Cont's
Positioning deviation
Price positoning not suitable for consumption in China
The level of consumption is not clear
The reputation is good， but the profit is not desired
Cross regain products and culture have much different
IKEA : Nordic contracted and natural style
Other household market in China: noble and luxurious
Weakness Cont's
The customer delivery to a certain extent， cause loss of customer satisfaction
IKEA: After-sales service， delivering charges and installation by own
Other household market in China: door-to-door service and installation service.
Opportuninties
The same business model of brand products is less and concentration is not high
The furniture product is the necessities of life for people and the market is large
It is the advantage of the labor cost of the producing countries， such as China and India
With the level of income increasing， the purchasing power is also increasing
The global environmental awareness is enhanced， which is the same as the philosophy of environmental protection in IKEA
The real estate market is increasing that lead to the increasing of furniture
The product of mass positioning are more fit for consumer demand of the main body of the ordinary people
The Threat and Conclusion of IKEA's operations
Threat
IKEA had been silent last for seven years when it entering to the Chinese market.
Because IKEA is suffering the brand gap & cultural difference.
Main Threats
More intense competition
Unstable supplier
Slow growth in recent market
New Labor Law in China
Increased demand for products due to Environment Law
Vicious competition due to nonstandard Chinese furniture market
1. More intense competition
As a developing & emerging country， many industries in China are competitive.
So， IKEA faces more intense competition.
2. Unstable supplier
The global purchase strategy contributes to the threat of
unstable supplier for IKEA.
3. Slow growth in recent market
Due to many companies enter to furniture market， IKEA’s
market shares in China grow slowly.
4. New Labor Law in China
5. Increased requirements for products
Chinese Environment Protection Law adds higher requirements to the products.
6. Vicious competition
Conclusion
Through research we solve the issues:
Why is the sales performan of IKEA in China lower than other countrie?
What should IKEA in China do through analyzing the SWOT model?
Recommendations
IKEA should adjust itself to be suitable for Chinese market.
Main factors:
Recommendations Cont's
New sales channel: e- commercial
New promotion: bus body advertise
Expand sales group: real estate with hardcover
Housing Hotel， such as 7days， Hanting Hotel
Higher consumption group: personal custom- designed furniture
Thank You For Your Listening!
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