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Can you imagine a world without the Big Mac? Or Happy Meals? Luckily， back in 1954， a man named Ray Kroc discovered a small burger restaurant in California， and wrote the first page of their history. From that humble start as a small restaurant， They have become one of the world's leading food service retailer in 121 countries， with more than 34，000 restaurants serving nearly 69 million people every day. is a term referring to the spreading of McDonald's restaurants throughout the world as the result of globalization， and more generally to the effects of international 'McDonaldization' of services and commercialization of goods as an element of globalization as a whole. Directory The history Food of Mcdonald Operation stratagy The reason of Mcdonald's success The influence of Mcdonald History Ray Kroc The company began in 1940 as a barbecue restaurant operated by The McDonald Brothers (Richard and Maurice McDonald) 1970: Having changed hands in 1968， the original "Big M" restaurant closes. It is demolished two years later， with only part of the sign remaining; this has since been restored. 1971: The first Asian McDonald's opens in July in Japan， in Tokyo's Ginza district. 1971: On August 21， the first European McDonald's outlet opens， in Zaandam (near Amsterdam) in the Netherlands. The franchisee is Ahold. 1971: The first Australian McDonald's opens in the Sydney suburb of Yagoona in May. 1990: In October， the first McDonald's opens in mainland China， in the city and Special Economic Zone (SEZ) of Shenzhen， Guangdong province. 1992: On April 23， the world's largest McDonald's opens in Beijing， China (over 700 seats). Along with adjacent buildings， it is later demolished. 1992: The fried apple pie is replaced with a baked apple pie. Fried pies can still be found today in some locations， see the Fried Apple Pie Locator. FOOD Products of Big Burgers & Sandwiches Desserts & Shakes Beverages Chicken & Fish McCafé Operation strategy Management Philosophy: QSCV Q----Quality S----Service C----Cleanliness V----Value Operation Principle Quality :McDonald has developed a very strict standard to ensure food quality. Service:McDonald provide warm， thoughtful， efficient service according to the care and love priciple. Cleanliness:McDonald has developed a clean working standard that must be strictly observed. Value:In order to convey the McDonald 's concept to provide customers with more valuable high-quality，add this idea later after careful consuderation SWOT Analysis - Strengths Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries， Happy Meal， Big Mac， Egg McMuffin， Promotions Overseas market Balance sheet position Whose food do Americans really like best? Best-tasting food? Wendy’s 36%* Burger King 32% McDonald’s 21% Best-tasting burgers? Burger King 42% Wendy’s 32% McDonald’s 17% SWOT Analysis - Weaknesses Declining market share Weak product development Disgruntled franchisees Quality and taste of products Slowed revenue and income growth SWOT Analysis - Opportunities International expansion Only serving 1% of the world’s population Growing dining-out market SWOT Analysis - Threats Mature/overstored industry Strength of competition More health-conscious consumers Changing demographics Fluctuation of foreign exchange rates; Economies The reason of success 1. Children really love， this is not the fault of a child stemming from a child's nature and ignorance. Misleading error is to adults. 2. When people think that foreign goods are good， our ancestors passed down is that， for example， the last thing to what foreign country， are known as "foreign" word，forexample，洋火(that matches)， sea surface (flour )，洋钱(foreign currency) and so on， people had inherited the gene you， what are the "foreign" good. Yang M and KFC meal is， therefore， "foreign food" is good! 3. One day at a local watch， time is not， Wai Fed up with a large group of people and to look on the first day looking at the people， in fact， nothing in heaven， fix， which the birds We will get over the look of guano! Ha ha (Chinese characteristics). The reason of success 4. Parroting a good Everybody says that good， that is， KFC and M is spam， but also as a foreign food to eat foreign food proud moment as if music is the body in a foreign country， the Lok Weizai，，，， Le Kenya，，， The saddest thing is even by foreigners to sell McDonald's food calories， and which led to their obesity， so as to McDonald's to court， be considered junk food， the people are to proud to eat KFC or M，，， pathetic， sad ， ignorance ，，，，， I often see， public holidays， the child's parents or grandfather， grandmother， led a small grandson， granddaughter， came to M， or KFC，，，， silent，，，， Need to know， M and abroad KFC fast food is just an ordinary， as we have people every day buy a deep-fried dough sticks dipped in a little temporary tofu breakfast as the most simple. 美国芝加哥橡树溪汉堡大学成立于1961年 日本东京汉堡大学成立于1971年 英国伦敦汉堡大学成立于1984年 澳大利亚悉尼汉堡大学成立于1989年 德国慕尼黑汉堡大学成立于1991年 中国上海汉堡大学成立于2010年 The process of McDonaldization is the way in which “ the principles of fast-food restaurant”---efficiency， calculability， predictability standardized control are coming to dominate more and more sectors of American society as well as the rest of the world. Mcdonaldization is now already a reality ， not a choice!
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