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简介
这是一个关于全球营销-NIKE耐克的STP战略分析PPT课件，主要是了解nike的公司介绍，品牌的发展，nike的市场分析，市场的目标，市场的定位以及其他介绍。NIKE是全球著名的体育用品品牌，英文原意指希腊胜利女神，中文译为耐克，该公司总部位于美国俄勒冈州Beaverton，其生产的体育用品包罗万象，如服装、鞋类、运动器材等。耐克还为世界多个足球会及国家足球队提供球衣套件，包括阿森纳、曼联、巴塞罗那、凯尔特人、尤文图斯、国际米兰、巴西、荷兰、葡萄牙和美国等。美国时间2015年6月10日，耐克宣布成为NBA服装独家供应商。2015年12月8日，勒布朗·詹姆斯与耐克公司签订终身合同。更多内容，欢迎点击下载全球营销-NIKE耐克的STP战略分析PPT课件哦。
全球营销-NIKE耐克的STP战略分析PPT课件是由红软PPT免费下载网推荐的一款产品PPT类型的PowerPoint.
Contents
①
Analysis of the status of the target market， to confirm the potential competitive advantage of the enterprise
In contrast， business competitors， product quality， though not as Nike， and its ability to grow in the future can not be denied. Anta Xtep market share in low-end products is also very high， Anta be among other sports brand in the Chinese market， Adidas， Li Ning， Jordan， Anta， Xtep， etc.， are direct competitors of Nike. Go to another piece of Nike's broad market instead of other brands， will be developed.
②
Accurately select competitive advantage， the initial position of the target market
enterprise core competitive advantage positioning， Nike advantage of scientific and technological research and development， brand awareness.
③
Display a unique competitive advantage and repositioning to develop a strategy to play a central competitive advantage. Own advantages， Nike main scientific and technological content of the promotional products， product quality， and comfort， and the superstar strategy to strengthen product promotion， and achieved good results.
①
product differentiation strategy:
Nike also intend to in the future to further refine the product market. NIKE ID launched in 2008， such as business， consumer business by way of online self-designed， can design their favorite color， style， special mark， which provides more freedom of choice for consumers.
②
Image differentiation strategy: an image representative of all the world， Nike is one of the signs around the world most people recognize. To understand Nike's success with the corporate culture for its understanding of the signs is essential， because it is the Nike brand becomes ubiquitous a commercial logo. Too well-known that in the Nike ad I saw to the Nike logo， and do not see the name of the company， because they have a full grasp of people see this symbol that know this is Nike， need not occur only word piece language. It became a cultural icon， a Nike used to increase brand value， visibility， as well as the status of icons.
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