宝洁生意回顾ppt

这是宝洁生意回顾ppt，包括了First Semester Scorecard & Market Growth Overview第一季度计分卡 & 市场增长回顾，Key Factors Impacting Performance业绩表现主要影响要素，Value Creation价值创造，Key Issues主要问题，BuBuGao Expectation步步高期望等内容，欢迎点击下载。

宝洁生意回顾ppt是由红软PPT免费下载网推荐的一款课件PPT类型的PowerPoint.

Business Review生意回顾 Key Issues 主要问题 Business Review Key Issues Market Growth Overview (Hunan Market v BBG) Jan-Apr 2009 v 2010 步步高增长优于湖南市场增长 Market Growth Overview P&G in Hunan and in BBG Jan-Apr 2009 v 2010 Business Review Key Issues Price Comparison & GP% Projection价格对比&毛利测算 Promotion Effectiveness 促销的有效性 Service level Analysis 1 到货率分析 Service level Analysis 2 到货率分析2 DC Volume Projection  Business Review Key Issues Unit Value Category v P&G P&G Importance to Non Food Department宝洁在非食部门的重要性 Space allocation & Inventory Analysis 空间分配&周转分析 Space allocation & Inventory Analysis 空间分配&周转分析 Quadrant Analysis Summary产品矩阵分析 %CTS of P&G items Winners 34.47% Traf. Builders 55.65% Sleepers 6.11% Losers 3.81% 54% of the SKUs are under Winners & Traffic Builders 宝洁54%的SKU是“赢家”和“客流贡献者” Business Review Key Issues Key Issues 关键问题 Uncompetitive prices against Walmart， C4， and RT Mart 和沃尔玛，家乐福，大润发相比，步步高的宝洁产品价格没有优势 If BBG follows those prices， it will cause low GP% of which from financial perspective it is doubtful those competitors to make such a low margin 如果步步高跟进以上竞争对手的价格，将会造成极低的毛利率。从财务角度来衡量的话，这些竞争对手如此低的毛利率令人怀疑。 Insufficient investment/ promotional support (1.95%) 费用投入和促销支持不够（1.95%） Service level of direct supply to stores is low 宝洁经销商直送到门店的到货率很低 Low margin， high inventory Business Review Key Issues BuBuGao Expectation 步步高的期望 Strategic partnership with P&G & Join Business Plan与宝洁展开战略合作 & 联合生意计划 Re-classification of BBG from local to national status将步步高从LKA化为NKA Collaboration on consumer insights 在消费者洞察方面展开合作 P&G to provide dedicated Key Account Manager & Space management. 宝洁提供步步高专属KA经理和货架管理人员 P&G to invest in upgrading HBC for Re-merchandise stores 宝洁投资长沙红星店护肤美容中心改造 BuBuGao Expectation 步步高的期望 Direct purchase to P&G and centralize distribution from BBG DC for all stores 与宝洁达成直供，并由步步高物流统一配送宝洁产品至门店 P&G to review BBG’s purchase costs 宝洁回顾并核实步步高的进价 P&G to increase investment/ trading term contents 宝洁增加费用投入/合同条款 BBG to offer P&G to design and build Health & Beauty Center in Hypermart Hongxin， Changsha 步步高将长沙红星店个清中心交由宝洁设计并建造 A clearance of old packaging and improvement on inventory days旧包装清仓促销 & 改善库存天数 Trading Terms Contract Proposal 合同条款提案omF红软基地