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这是关于公益广告的ppt，包括了The meaning of Public service advertising公益广告的定义，公益广告的特性，The language of public service advertising正面引导，以情动人，用词准确、凝炼，含蓄委婉，表达巧妙等内容，欢迎点击下载。
关于公益广告的ppt是由红软PPT免费下载网推荐的一款课件PPT类型的PowerPoint.
service ads， also known as advertising or public service advertising， is not for profit， Such advertising is generally produced and distributed on a cooperative basis by governmental agencies or non profit organizations acting in concert with private advertising and mass media companies. In most cases， the nonprofit provides the programming that is to be advertised， while the participating advertising agency and media companies provide creative services， media planning， and dissemination services on a Public service advertisements or announcements are promotional materials that address problems assumed to be of general concern to citizens at large. Public service advertisements typically attempt to increase public awareness of such problems and their possible solutions， and in many instances also try to influence public beliefs， attitudes， and behaviors concerning them. Most public service advertisements emanate from not-for-profit or governmental organizations and receive gratis placement in broadcast and print media. 在我国，电视公益广告主要用来宣传优秀的民族文化，弘扬爱国主义精神，规范社会公德以及倡导合理的社会行为。它体现了整个社会提倡的精神和美德，使人们从中受到影响和教育，使一个自然人成为社会人，这是电视公益广告的使命。每一个公益广告不管有没有解说词，都在表达着某种思想、观念，体现着某种价值评判和价值追求，人们接受公益广告的过程就是对其蕴涵的思想、观念、价值取向的解读过程。 Characteristics and effect of Public service advertising Concrete analysis about a public service ads 具体分析一个经典的广告 ：妈妈洗脚 以一个小故事形式展示爱，是一种细节放大型。此广告是具有生命力的广告，因为它具备了某种触动人心的艺术魅力。To show the form by a little story， Love is a detail amplified. This ad is a viable advertising， because it has some kind of heartwarming artistic charm. Thank you~
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