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这是一个关于体育赞助的论文英文PPT，主要介绍了如下：事件概要；事件管理能力；观众描述；媒体资料；促销计划；赞助概要；赞助商的好处；测量等等内容，Developing sponsorship plan Sport Sponsorship and Advertisement Developing sponsorship plan Outline： Event profile Event management ability Audience description Media profile Promotional plan Sponsorship profile Sponsor benefits Measurements Developing sponsorship plan Event profile Name of event Event management contact (name, title, address, phone, fax, email) Event locations Venue Developing sponsorship plan Event management ability Descriptions of event Event management experience Image match and integration Number of events (one time, series) Duration of event Developing sponsorship plan Audience description Audience size Audience demographics Gender Income Lifestyle Characteristics Developing sponsorship plan Media profile Coverage under contract Historical data TV, newspaper, radio Developing sponsorship plan Promotional plan Coverage type (TV, newspaper, etc) Length Units Frequency Production details Sponsors access Developing sponsorship plan Sponsorship profile Level (title, presenting, supplier, etc) category, exclusivity Former sponsors (name, category, level, year) Existing & proposed sponsors (name, category, level, year) Developing sponsorship plan Sponsor benefits Signage Venue messaging Tag to media advertising Hospitality (suites, tickets, passes, parking, food and beverage) Pre-event activities In-event activities On-site product trial On-site display On-site product sales Developing sponsorship plan Sponsor benefits (contd.) Ceremonies Celebrity /Athlete /VIP Access or Appearance Value-in-kind (VIK) opportunities Cross-promotion opportunities Licensing Post-event Activities Other Developing sponsorship plan Measurements Identified Measures for Evaluation Report Rationale (why and how each benefit is an appropriate fit to the sponsor) Proposed Budget and Value of Benefits，欢迎点击下载体育赞助的论文英文PPT。
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Developing sponsorship plan Sport Sponsorship and Advertisement Developing sponsorship plan Outline： Event profile Event management ability Audience description Media profile Promotional plan Sponsorship profile Sponsor benefits Measurements Developing sponsorship plan Event profile Name of event Event management contact (name， title， address， phone， fax， email) Event locations Venue Developing sponsorship plan Event management ability Descriptions of event Event management experience Image match and integration Number of events (one time， series) Duration of event Developing sponsorship plan Audience description Audience size Audience demographics Gender Income Lifestyle Characteristics Developing sponsorship plan Media profile Coverage under contract Historical data TV， newspaper， radio Developing sponsorship plan Promotional plan Coverage type (TV， newspaper， etc) Length Units Frequency Production details Sponsors access Developing sponsorship plan Sponsorship profile Level (title， presenting， supplier， etc) category， exclusivity Former sponsors (name， category， level， year) Existing & proposed sponsors (name， category， level， year) Developing sponsorship plan Sponsor benefits Signage Venue messaging Tag to media advertising Hospitality (suites， tickets， passes， parking， food and beverage) Pre-event activities In-event activities On-site product trial On-site display On-site product sales Developing sponsorship plan Sponsor benefits (contd.) Ceremonies Celebrity /Athlete /VIP Access or Appearance Value-in-kind (VIK) opportunities Cross-promotion opportunities Licensing Post-event Activities Other Developing sponsorship plan Measurements Identified Measures for Evaluation Report Rationale (why and how each benefit is an appropriate fit to the sponsor) Proposed Budget and Value of Benefits
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