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这是德芙巧克力推销英文ppt，包括了Creative of Dove，Business Philosophy，Five Principles，Independence，Efficiency，Responsibility，Quality，Mutual benefit(互惠)等内容，欢迎点击下载。
德芙巧克力推销英文ppt是由红软PPT免费下载网推荐的一款课件PPT类型的PowerPoint.
Dove was created with love by Greek-American founder Leo Stefanos in 1950s. Witnessing his son racing down the street after an ice cream truck， the Chicago candy store owner developed the DOVEBAR out of concern for his children's safety. Dove Promises Business Philosophy Dove is the world's largest pet food and snack food maker Mars Inc. introduced a series of products in China. Each company of Mars(玛氏) bases on a common set of beliefs to manage their business-the Mars company’s five principles. Independence Marketing strategy Market position The target consumer groups The strategies of development Market position Dove mainly positions high-end market with high price. And it uses festival market to launch its own brand and creativities to the fashion people. Potential market—tasty chocolate with moderate price. Dove is a popular brand among consumers. Its products are in low calorific and good quality The target consumer groups According to customer needs， they can book all kinds of chocolate in advance and they may provide diverse styles and a variety of handmade chocolate tastes according to customer’s requirements in order to meet different levels of consumers’ demand. Lovers or couples(16-45) City women of middle income(16-40) Students and young white-collars(6-28) Lovers or couples(16-45):this group comparatively pay attention to romantic love. Transfer the way of love by chocolate to improve sales， they should make full use of the cultural of chocolate love City women of middle income(16-40):they for “white- collar” illusions and dreams. Dove’s advertising is to persuade consumers to enjoy the spirit consumption. “with Dove， you are the characters in the advertisements” Students and young white-collars(6-28):chocolate is one of the most delicious food， many young people likes eating it as snack. What’s more， it can replenish energy and reduce stress. The strategies of development 1. Extending product types to satisfy different consumers’ tastes 2. Chocolate cultural strategy. 3. Advertising strategy and product packing 4. Promotion strategy 5. The largest contribution to chocolate product sales in Chinese market is the festival market， the market of the product sales to give priority to gifts/gift box. 6.Combined with the diversity of market consumption demand， combine product with different forms， namely to increase the specifications of products and extend product depth，， rich product line， provide more choices to consumers then to meet the customers ’different needs.
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