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这是kfc英文ppt，包括了Brief Introduction，Main sales，Develop history，Enterprise culture，Enter the Chinese strategy等内容，欢迎点击下载。
kfc英文ppt是由红软PPT免费下载网推荐的一款课件PPT类型的PowerPoint.
KFC Group members: Amber Anne Elva Keira Catherine Brief Introduction KFC is Kentucky Fried Chichen in English. It comes from American chain fast-food restaurant. Founder： Colonel Harland Sanders. Build: 1952 . Main sales Fried chicken. Hamburge Chipe Soft drink Westen fast-food Develop history All over the world. All over every city in China. Gerontal smiling face，grey beard，white business suit，black eyes. Forever smiling to everybody. Enterprise culture Slogan： We Do Chicken Right ! New slogan: Life more charming! "new fast food" for China to change Enterprise culture Service slogan ： Let the customer 101% satisfaction! Enterprise culture The principle between culture and management: 1.Restaurant manager should be first. Pay attention to the productivity. 2.pool the wisdom and efforts of everyone， Altogether goes excellence" Enterprise culture 3.pay attention to the details. What should be done or not be done. Which is the most important goal. 4. Training endless. Team spirit Enterprise culture 5. Revelation(启示) Pay attention to innovate。 Enter the Chinese strategy Localization development strategy "have a foothold in China， into a life“ How to adapt to the Chinese taste， dietary structure， repast habit， consumption characteristics. Enter the Chinese strategy Product strategy analysis - sell high quality products. For example:Aimed at children characteristic development of rural crisp chicken fort Enter the Chinese strategy Price strategy analysis: 1.Penetration pricing strategy 2.Price rises strategy Enter the Chinese strategy Advertising strategies: 1.Advertisers tonal， trademark signs of global uniform standards(广告主色调、商标标识等全球统一标准) Enter the Chinese strategy 2. Advertising specific form reflect national differences(广告具体形式体现国别差异) Us: WE DO CHICKEN RIGHT China: Have KFC， life good taste. Thanks for your job!
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