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这是跨文化商业交际ppt，包括了基础知识，文化像什么，Culture Is Like An Iceberg，Culture Is Our Software等内容，欢迎点击下载。
跨文化商业交际ppt是由红软PPT免费下载网推荐的一款课件PPT类型的PowerPoint.
商务跨文化交际
云南大学 英语系 杨汨
杨汨
15812147016 (message) yangmi@ynu.edu.cn
第一章 基础知识
Text A: The Nature of Culture 文化像什么？
1. Culture is like an iceberg. 冰山
2. Culture is our software. 软件
3. Culture is like the water for a fish. 鱼和水
4. Culture is the grammar of our behavior. 语法
1. Culture Is Like An Iceberg
2. Culture Is Our Software
3. Culture Is Like the Water a Fish Swims In
成龙代表中国文化吗？
If possible， interview a foreign visitor to your country.
遇见外国人，他们爱看昆明的什么？
1. Anxiety and Uncertainty 焦虑
Activity: Questionnaire for the Assessment of Anxiety and Uncertainty
The purpose of this questionnaire is to help you assess the amount of anxiety and uncertainty you generally experience when you communicate with strangers: (Note. You can determine the amount of anxiety and uncertainty you experience when communicating with the "strangers" in each of the statements.) Respond to each statement by indicating the degree to which the adjectives are applicable when you interact with strangers. If you never have the experience， answer 1 in the space provided; if you almost never have the experience， answer 2; if you sometimes have the experience and sometimes do not， answer 3; if you almost always have the experience， answer 4; if you always have the experience， answer 5.
(1) I am not confident when I communicate with strangers.
(2) I can interpret strangers' behavior when we communicate.
(3) I am indecisive when I communicate with strangers.
(4) I can explain strangers' behavior when we communicate.
(5) I am notable to understand strangers when we communicate.
(6) I know what to do when I communicate with strangers.
(7) I am uncertain how to behave when I communicate with strangers.
(8) I can comprehend strangers' behavior when we communicate.
(9) I am not able to predict strangers' behavior when we communicate.
(10) I can describe strangers' behavior when we communicate.
To find your scores， first reverse the responses for the even-numbered items (if you wrote 1， make it 5; if you wrote 2， make it 4; if you wrote 3， leave it as 3; if you wrote 4， make it 2; if you wrote 5， make it 1). Next， add the numbers next to each of the items. Scores range from 10 to 50. The higher your score， the more anxiety and uncertainty you experience when interacting with others.
[Source: Adapted from W. B. Gudykunst， Bridging Differences， copyright @1994 by Sage Publications. Reprinted by permission of Sage Publications.]
2. Assuming Similarity Instead of Difference 想当然
What can the following two pictures tell us?
What do you think of the following pictures?
Group 1:
yellow-bellied yellow streak
Group 2:
break a leg read between the lines
hold your horses raining cats and dogs
Translate the following items:
Group 3:
plan a table table a plan
book a place place a book
lift a thumb thumb a lift
Translate the following items:
Group 4:
motel parliament Thanksgiving
炕 太极 文化大革命
Translate the following items:
5. Lack of Conceptual Equivalence
freedom 自由
corruption pup’ae
第二章 非言语交际
There is language in her eyes， her cheeks， her lip， nay， her foot speaks.
—Shakespeare
nonverbal communication can be open to many interpretations.
非言语交际的可能性。。。很多
Definition of Nonverbal Communication
The messages sent without using words are called nonverbal communication.
1. Paralanguage
a. voice set
the context in which the speaker is speaking:
the situation gender
mood age
person’s culture
b. voice qualities
volume pitch
tempo rhythm
articulation resonance
nasality accent
c. vocalization:
characterizers qualifiers
segregates
2. Silence 保持沉默对于东方人来说。。。
1. Chronemics
The sense of time
不同文化对时间的感觉
2. proxemics
a. Fixed features of space 固定
b. Semifixed features of space 半固定
c. Personal space 私人空间
5. chromatics 色彩学
6. Attire
讨论
Give interpretations to the following nonverbal behaviors .
l An adult pats a child’s head
l A customer in a restaurant waves his hand over his head
l Two women walk hand in hand on the street
第三章 商务礼仪及禁忌
交际和环境 （三原则）
Communication is rule governed
Contexts specify the appropriate rules
Rules are cultural diverse
Communication is rule governed
交际受规则控制
Contexts specify the appropriate rules
规则受环境影响
文化与商务
Business negotiation is intertwined with cultural exchange.
This really is due to globalization，
which is a result of growth in U.S. and foreign multinational industries since the 1960s.
管理的差异
“Management” can be viewed differently from culture to culture.
1. Management In China 中国
2.Management in the United States 美国
3. Management in Germany 德国
4. Management in Japan 日本
5.Management in France 法国
6.Management in Mexico and Latin America 拉美
1.Management In China
Chinese business values emphasize kinship， interpersonal connections， respect for elders， and hierarchy.
就像管娃娃
2.Management in the United States
In the United States， the manager is a cultural hero.
3.Management in Germany
In Germany， the manager is not a cultural hero.
In fact， Germans do not have a very strong concept of management.
4.Management in Japan
the Japanese do not share a strong sense of management. For them， the key component of the organization is the “worker group.”
Managers， section chiefs or department heads， value “groupism， harmony， acceptance of hierarchy in work relationships， sense of obligation， debt of lower level personnel to superiors， and consensual decision making.”
5.Management in France
In France， managers act in very superior roles.
6.Management in Mexico and Latin America
The Mexican and Latin American managerial style has often been characterized as autocratic(独裁的) and paternalistic（家长式作风）.
Business Etiquette Norms
Appointment seeking 定约会
The Date for Business 日期选择
Greeting behavior 问好打招呼
Gift giving 送礼
Appointment seeking
先当朋友在中国 When doing business in China， it is important to establish contacts before investing in a trip.
In much of America， appointments must be made a month in advance by mail or telephone and then followed up one week before the meeting 美国预约要提前
To do business in Saudi Arabia， you must have a sponsor act as an intermediary， make appointment， and arrange meetings.
中东要有媒人
The Date for Business 很多节日都不能做生意
In Saudi Arabia， no business is conducted during Aid-al-Fitr—the three-day festival of breaking fast at the end of the month of Ramadan—and Aid-al-Adha—the three-day feast of sacrifice.
In Japan， business is not conducted during New Year’s holidays， Golden Week (April 29 to May 5)， and Obon (in mid-August)， because many people travel to the graves of their ancestors.
In Israel， the Jewish holy day， the Sabbath begins at sunset on Friday and ends at sunset on Saturday.
Greeting behavior 问好打招呼
Chinese people usually offer a brief handshake on meeting， but a more common form of greeting is a nod or bow from the shoulders 握手点头鞠躬
In American， Both men and women shake hands on meeting and leaving. A small kiss on the cheek or a hug is appropriate between women or between men and women. 吻和拥抱
In Saudi Arabia， greetings involve numerous handshakes and tend to be expressive and elaborate 握手
In Finland， firm handshakes are the normal greeting for men and women. In Finland， it is customary for women to be greeted first. 握手吻脸颊
Gift Giving
Most 在美国Americans view 送礼gift giving in the business setting as a form of bribery贿赂， but for many cultures， gift giving is a standard part of business.
Naturalistic Approach
Illness is explained in systemic terms and occurs when organs in the body (such as the heart， lungs， liver， and kidneys) are out of balance with some aspect of nature.
Biomedical Approach
People are thought to be controlled by biochemical forces
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